See on Scoop.it – Social Media, SEO, Mobile, Digital Marketing
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, “search engine marketing” has come to mean different things, depending on who you ask.
See on searchenginewatch.com
Creative content is important, but concept and creation is only part of the process ? once you?ve built it,content promotionhelps you get in front of the right audience at the right time. And most marketers haveno ideahow to promote their own content, so it has only a fraction of the reach it could have, then dies a quiet death that nobody mourns.
See on www.searchenginejournal.com
Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning.
See on www.convinceandconvert.com