What is SEM? Depends on Who You Ask

Kamal Bennani Photography

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, “search engine marketing” has come to mean different things, depending on who you ask.
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The Difference Between Brands with Fans & Anonymous Content

Kamal Bennani Photography

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

Creative content is important, but concept and creation is only part of the process ? once you?ve built it,content promotionhelps you get in front of the right audience at the right time. And most marketers haveno ideahow to promote their own content, so it has only a fraction of the reach it could have, then dies a quiet death that nobody mourns.


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